'A new concept to an old pub'

An eclectic interior with many differing ‘instagrammable’ areas, pockets of seating, to be discovered over time, with feature street art graffiti, life size mannequin lamps and spider wall lights.


Our design brief was to completely transform this venue from a value sport, low cost drinks offer to meet the needs of this up and coming cosmopolitan area. The interior needed to seamlessly combine existing architectural features of the building with new design elements. It was essential that the design was not too polished or forced, any building imperfections needed to retained as attributes that were key to creating the Dirty Habit interior and brand aesthetic.


The Ground Floor has been completely transformed and refurbished to include a new bar and bar back fitting, bespoke joinery items, light fittings, and furniture. The carefully crafted layout offers numerous pockets of seating and areas to capture that all important Instagram moment. The space is adorned with graffiti styled street art which takes inspiration from the Whitley Bay area, all of which add some major focal points and real splashes of colour to this dynamic and eclectic bar interior.

Located at First Floor is a bar space with a very “music festival” vibe which creates an “outside in” space ideal for live music, sports entertainment, and private hire functions.